The Most Valuable Marketing Tactics that Make Sales all the Time

The Most Valuable Marketing Tactic is to create the most valuable Contents for Your Potential Buyers

How many different marketing tactics have you tried? I guess you can come up with a pretty long list.

Tactics and tools have almost become collectibles in the marketing industry. “Gotta try ‘em all…” 😉

But if you think about it, a marketing tactic doesn’t create sales. Or to be exact, it doesn’t make people want to buy.

For example, if we see a Facebook ad for a meditation course that promises improved concentration skills, we might click it and buy the product because we want to improve our concentration skills (we’re in Facebook in the middle of the day after all).

Would you say that the medication company made a sale because they used Facebook ads? I guess you could basically say that, but it would be misleading.

We don’t care about the fact that they used Facebook ads. That’s not why we clicked the ad or bought the course.

We bought the course because we understood that we’ll get something we want. The ad was just a way to get that message in front of us.

So, before you spend much time on any specific marketing tactic, you need the right message that makes people want to buy. If you don’t have a strong marketing message, you can’t get significant results. Even if you use some marketing tactics perfectly, the results won’t follow if your message doesn’t make people want to buy

Can you think of what’s the most valuable thing you offer people through your business? Is it a blog post, a video, a product, or something else?

I guess this might be a difficult question for many people. I would’ve struggled with it only a week ago.

Now there’s no question about it.

But before I tell you about clearly the most valuable content I’ve ever created, let’s look at “cornerstone content” and the not-so-commonly-discussed uses it has.

The term “cornerstone content” generally means your most important content that somehow defines what you do. In other words, when someone sees your cornerstone content, they get a good idea of what your business is about.

For some reason the idea hasn’t really caught on in the offline marketing world. But it’s just about as useful a term for non-info-businesses.

Why couldn’t a gym have a video series for potential customers? A clothing company could have specific events that define them. Or a garden store could create a gardening manual.

When you have specific content that clearly defines you and gives people a great reason to buy from you, it’s easier and faster for you to create focused marketing.